Concept and treatment
Turning the brief into a concrete creative direction, with tone, structure, references and formats.
Advertising · Branded content · AI
AI advertising that feels like a campaign.
I help brands and agencies turn a brief into distinctive, controlled content ready for a campaign.
Approach
From brief to final frame.
Generative production lets us explore worlds, characters and transformations that would be difficult to create conventionally. A commercial works when every choice serves the positioning, product and audience.
My work combines concepts, visual direction, camera language, generation, animation, editing and VFX. I can work directly with a brand or join an agency workflow alongside producers, creatives, sound designers and post-production teams.
What I can do
A complete, flexible process.
I can handle the whole project or a specific stage, working alongside your team.
Storyboards and tests
Developing keyframes and feasibility tests before extending production to every scene.
Controlled production
Generating and selecting clips with attention to product, characters, continuity and brand safety.
Campaign versions
A landscape master, vertical versions, cutdowns, teasers and adaptations for different platforms.
Selected work
Projects that reveal the process.
Every project has its own storytelling and production needs.
From my workshop
Concepts put to the test.
Prototypes and experiments in advertising, fashion and automotive.
From the portfolio
ADV Short Prototype
A short prototype exploring advertising language.
From the portfolio
Fashion Reel AI
A fashion reel made with Higgsfield and Kling.
From the portfolio
Test Veo 3 Ferrari
A visual consistency test with Veo 3, using an automotive subject.
FAQ
Frequently asked questions.
Can you work with our agency?
Yes. I can handle the entire visual workflow or a specific stage: previsualisation, generation, animation, editing or VFX.
How do you keep a product consistent?
We start with approved references, keyframes and tests. The workflow depends on the precision required and the scope for combining filming, compositing and generation.
Can the video be adapted for social media?
Yes. Aspect ratios, durations, safe areas and the needs of each channel are considered from the start.
Start a project
Have a story to tell?
Rome · Productions across Italy and Europe · Remote collaborations welcome