Research and positioning
Understanding the subject, audience and what the project should make people think or feel.
Concept · Treatment · Storytelling
The story comes before the images.
I help find the point of view, structure and visual language that turn a subject into an audiovisual story.
Approach
A good image draws attention. A story stays.
Storytelling does not always need dialogue or a traditional screenplay. Even a short commercial, sports video or abstract sequence needs progression, anticipation and a conclusion.
I work on concepts, treatments, information order, tone and visual grammar. In generative projects this stage is especially important: easy image creation needs a clear direction.
What I can do
A complete, flexible process.
I can handle the whole project or a specific stage, working alongside your team.
Concept
The central idea, promise, tone and audiovisual form best suited to the message.
Treatment and structure
Developing scenes, narrative progression, voice-over and the relationship between images and sound.
Visual development
Storyboards, references, camera language and guidance for filming, AI and editing.
From my workshop
Three ways to tell a story.
Stories with different intentions and atmospheres, from social narratives to imagination.
From the portfolio
"Ancora Uno" Short Movie
A short film generated with Sora 2 and edited in Final Cut Pro.
From the portfolio
Il primo passo
A short film against violence towards women, made with generative AI.
From the portfolio
WHEN WHALES DREAM - SHORT MOVIE
An original story made with Flux and Veo.
FAQ
Frequently asked questions.
Can you start from an idea that is still vague?
Yes. Part of the work is clarifying the goal, audience, tone and narrative core before choosing the form.
Do you write voice-overs, too?
I can develop voice-over structure and text, or collaborate with copywriters and authors already involved.
Does storytelling matter for short videos, too?
Yes. In short formats, each second must shape attention, surprise and understanding even more precisely.
Start a project
Have a story to tell?
Rome · Productions across Italy and Europe · Remote collaborations welcome